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Great apps provide intuitive new ways for people to learn, create, and accomplish. The App of the Year winners set the bar for them all. We celebrate this year’s selects — and the developers behind them — for their innovation and exceptional design.

• Spectre Camera

  Lux Optics LLC

  • • iPhone App of the Year

• Flow by Moleskine

  Moleskine Srl

  • • iPad App of the Year

• Affinity Publisher

  Serif Labs

  • • Mac App of the Year

• The Explorers

  The Explorers Network

  • • Apple TV App of the Year

Of the many, many games we played this year, these took our breath away. With inspirational storytelling, delightful design, and innovative use of the latest Apple technologies, they did more than challenge players — they delivered exceptional, compelling experiences.

• Sky: Children of the Light

  thatgamecompany

  • • iPhone Game of the Year

• 光·遇

  Hangzhou NetEase Leihuo Technology Co., Ltd.

  • • iPhone Game of the Year

• Hyper Light Drifter

  Abylight S.L.

  • • iPad Game of the Year

• GRIS

  Devolver

  • • Mac Game of the Year

• Wonder Boy: The Dragon's Trap

  DotEmu

  • • Apple TV Game of the Year

In a collection of groundbreaking games, this one stood out to become the first Apple Arcade Game of the Year. The incredible visuals, marvelous music, and brilliant gameplay make it a must-play experience.

• Sayonara Wild Hearts

  Annapurna Interactive

These apps and games for iPhone and iPad were part of two cultural phenomenons that helped define 2019.

Blockbusters Reborn

Mac App Store Stuck

Today marks the fifth anniversary of the Mac App Store, which launched on January 6, 2011. The iOS App Store, which launched in 2008, was already huge success in 2011 – a success that continues today. The Mac App Store, announced at Apple’s ‘Back to the Mac’ event in late 2010, offered the alluring promise. Amphetamine: No brand of computer is without its annoyances. For so long now, it’s been.

Simultaneously nostalgic and new, these world-famous franchises were boldly reimagined.

• Alien: Blackout

  D3PA

• Assassin's Creed Rebellion

  Ubisoft

• Call of Duty®: Mobile

  Activision Publishing, Inc.

• Call of Duty: Mobile - Garena

  Garena Mobile Private

• 콜 오브 듀티: 모바일

  Tencent Games

• 跑跑卡丁车官方竞速版

  Tencent Mobile Games

• Dota Underlords

  Valve

• Dr. Mario World

  Nintendo Co., Ltd.

• 辐射：避难所Online

  Shulong Information Technology (Zhejiang) Co., Ltd.

• 最终幻想：勇气启示录

  Chengdu Seasun Shiyou Technology Co., Ltd

• Gears POP!

  Microsoft Corporation

• Hot Wheels Infinite Loop

  Mattel, Inc.

• Langrisser

  ZlongGames

• 梦幻模拟战

  Shanghai Zishun Information Technology Co., Ltd.

• ラングリッサー モバイル

  ZlongGames

• 랑그릿사

  ZlongGames

• Lineage 2: Revolution

  Netmarble Corporation

• 리니지2M

  NCSOFT

• ドラゴンクエストウォーク

  SQUARE ENIX

• Mario Kart Tour

  Nintendo Co., Ltd.

• Minecraft Earth

  Mojang

• Pokémon Masters

  DeNA Co., Ltd.

• The Elder Scrolls: Blades

  Bethesda

• The King of Fighters ALLSTAR

  Netmarble Corporation

• 三国志·战略版

  Aligames Inc.

• Warhammer: Chaos & Conquest

  Tilting Point

• 轩辕剑龙舞云山

  Hangzhou NetEase Leihuo Technology Co., Ltd.

• 龍舞雲山

  SOFTSTAR Games INC.

The Storyteller Within

Apple Mac App Store App

In 2019, these apps helped us discover our inner creators — in whatever form they took. With their help, we became podcasters, photographers, designers, videographers, and authors.

• 1 Second Everyday: Video Diary

  1SE

• 24FPS - Video Filter & LUT

  Polarr, Inc.

• Anchor

  Anchor FM Inc.

• Canva: Stories & Video Maker

  Canva

• Filmr - Video Editor & Filter

  Stei App, ltda

• FlipaClip: Cartoon Animation

  Visual Blasters LLC

• 快手

  Beijing Kwai Technology Co., Ltd.

• Lifecake Family & Baby Photos

  Lifecake Ltd

• Magisto Video Editor

  Vimeo, Inc.

• Mojo - Stories Editor

  Archery Inc.

• Nizo

  Image Mechanics

• Noisy Book

  Lumen Digital

• Over: Design/Flyer/Story Maker

  Over, Inc.

• Spark Camera - Video Editor

  Dayworks.

• Steller

  Expedition Travel Advisor, Inc.

• StoryBoost: Story Editor

  Lightricks Ltd.

• Tayasui Sketches

  Tayasui.com

• Typic 2: Fonts & Text on Photo

  Hi Mom S.A.S

• Unfold — Create Stories

  Unfold Creative

• Vostok

  Dmitry Mashkin

• VUE Vlog

  VUE VIDEO CO., LTD.

• VUE - Video Camera and Editor

  VUE VIDEO CO., LTD.

• Wattpad

  Wattpad Corp

• WIDE短视频 - 一键自动Vlog

  Xiamen Meitu Technology Co., Ltd.

App selections vary by region, language, and/or platform.

The App Store and Mac App Store showcase your amazing apps and help customers find new favorites. They’re also where our editors share stories about inspiring developers and their incredible work. Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.

Categories

Categories on the App Store and Mac App Store sort apps based on their main function or subject matter. Customers can browse categories, such as Entertainment, Shopping, or Social Networking, to find related apps. You can assign a primary and a secondary category to your app. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.

To learn more, see Choosing a Category.

Today Tab

The Today tab on the App Store is a daily destination with original stories from our editors around the world, featuring exclusive premieres, new releases, a fresh look at our all-time favorites, an App of the Day, a Game of the Day, and more. It offers tips and how-to guides to help customers use apps in innovative ways, and showcases interviews with inspiring developers. Stories share Apple’s unique perspective on apps and games and how they impact our lives, using artwork, videos, and developer quotes to bring your apps to life.

Games and Apps Tabs

The App Store is also the world’s best game store, with dedicated experiences for games and apps that inform and engage customers through recommendations on new releases and updates, videos, top charts, and handpicked collections and categories. Both tabs also feature app preview videos that autoplay with muted audio as customers scroll through the tabs, and selected in-app purchases — which customers can start buying directly on the App Store.

Promoted In-App Purchases

Customers can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page. They can also appear in search results and may be featured by our editorial team.

For details, see Promoting Your In-App Purchases.

Discover

Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.

Create

Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even experts will find useful.

Work

Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.

Play

Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.

Develop

Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.

Getting Featured

App Store editors write stories that showcase apps in interesting and informative ways. Our editors base their decisions on a variety of factors, all of which amount to a great product that customers will love. There is no paid placement or checklist of requirements for apps we write about or feature.

Stories.App Store editors talk about apps that have a unique story for example, a behind-the-scenes look at how a developer launched an app that disrupted an industry or how an app helped a customer solve a unique problem.

Apps and Games. When considering apps to feature, our editors look for high-quality apps across all categories, with a particular focus on new apps and apps with significant updates. Factors that our editors consider include:

• UI design: the usability, appeal, and overall quality of the app
• User experience: the efficiency and functionality of the app
• Innovation: apps that solve a unique problem for customers
• Localizations: high-quality and relevant
• Accessibility: well-integrated features
• App Store product page: compelling screenshots, app previews, and descriptions
• Uniqueness

For games, editors also consider:

Mac App Store App Download

• Gameplay and level of engagement
• Graphics and performance
• Audio
• Narrative and story depth
• Ability to replay
• Gameplay controls

Mac App Store Teams

Tell us your story.

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If your app has a unique story that our editorial team should know, tell us about it. For new apps or a significant update, let us know six to eight weeks in advance of your launch.